LUS (Love Ur Self) All-In-One Styler for Natural Wavy Hair

Curls ≠ complicated. Our simplified curl routines can help you enjoy healthy, beautiful hair by taking the guesswork out of your wash day. Curl Cult Faves are available in our store.

At LUS, our mission is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This fundamental belief is incorporated right into our company name - LUS stands for "Love Ur Self."

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Our All-in-One Styler is part of our 3-Step System. We highly recommend using the 3-Step System together for the best result. To apply, after Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary. If you like, use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Ensure each section is smooth before moving to the next. Repeat throughout each section. Air dry or diffuse gently.

This styler is water-activated and must be applied to wet, clean hair. It's customized for different curl types, so you can discover your curl type using our chart, which is based on the Andre Walker Hair Typing System.

Our products are infused with Moringa Oil and Shea Butter, two hair-nourishing ingredients with numerous benefits. Moringa Oil is full of vitamins, minerals, amino acids, and protein, while Shea Butter is an unrivaled natural moisturizer for curly hair.

Our curly hair products are designed to combat dryness and frizz, repair, hydrate, and style in one easy step, leaving your locks feeling soft, voluminous, smooth, and defined. The light formula is non-sticky and non-greasy.

We're committed to providing clean, vegan, and cruelty-free products. They're also gluten-free, so you can rest assured they are suitable for sensitive skin. And we back our products with a 30-day money-back policy, because we know that learning how to care for your curls is a journey, and we're here to help bring out the best of your unique curls.

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