Wavy Hair Defining Curl Kit with Irish Sea Moss, Aloe Vera & Shea Butter

Our mission at LUS Brands is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This is why we incorporated it right into our company name - LUS stands for "Love Ur Self".

We believe in quality over quantity, which is why our core product line is built around a straightforward 3-step system: wash, condition, and style. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

We put a lot of love into developing our products, prioritizing honesty and transparency over trendy marketing. We carefully select powerful and effective ingredients that actually work, leaving out any harmful additives often found in beauty products.

The Ultra-Defining Curl Kit is the perfect example of our approach. It pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. This kit is customized for different curl types, whether you have wavy, kinky-coily, or curly hair.

Curly hair doesn't have to be complicated. Our simplified curl routines take the guesswork out of wash day, helping you enjoy healthy, beautiful hair. The key is to focus on hydration, definition, and repair - our products are packed with nourishing ingredients like shea, moringa, and Irish Sea Moss to address these needs.

We believe that healthy hair equals beautiful curls. Each product in the Ultra-Defining Curl Kit is formulated to repair, strengthen, and moisturize, reducing breakage and leaving your locks soft, defined, and full of shine. No crunch, no flakes, no residue.

Our curly hair products are clean, vegan, and cruelty-free, so you can feel good about using them. We're so confident you'll love them that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and we created these products to help bring out the best in your unique texture.

Whether you're just starting your curl journey or simply need a refresher, take some time to discover your curl type using our handy chart. Then, choose the routine that's right for you - the Ultra-Defining Curl Kit, our 3-Step System, or any of our other curl-loving products. Get ready to embrace your curls and Love Ur Self!

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