Sulfate-Free Gentle, Moisturizing Shampoo for Curly, Wavy, Kinky-Coily Hair

Curls ≠ Complicated: Take the Guesswork Out of Your Wash Day with Our Simplified Curl Routines

Our mission at LUS is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This belief is at the core of our company, reflected in our name LUS, which stands for "Love Ur Self."

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. If a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

Our products are formulated with love and transparency, not trendy marketing. We carefully select powerful and effective ingredients that actually work, leaving out any harmful substances often found in beauty products. Our light-lather, concentrated formulas are designed to cleanse your scalp and curls without stripping away their natural oils, leaving your curls looking and feeling naturally fresh.

Infused with nourishing ingredients like shea butter and moringa oil, our products are full of hair-repairing, strengthening, moisturizing, and breakage-reducing benefits, leaving your curls soft, defined, and full of shine. Our stylers are designed to bring out your natural waves, curls, spirals, kinks, and coils without any crunch, cast, or stickiness.

We're committed to providing clean, vegan, and cruelty-free products that are suitable for sensitive skin. To ensure your satisfaction, we back our products with a 30-day money-back policy. As a team of real curlies, we understand that caring for your curls is a journey, and we've created these products to help you bring out the best in your unique curls.

Visit the Curl Cult Faves section of our store to explore our simplified curl care routines, and discover the LUS difference for yourself. Remember, LUS is more than just a brand – it's a reminder to Love Ur Self, just a little more each day.

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