Curly Hair Styler - Repair, Hydrate and Style in One Step

Our mission at LUS is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This is why we incorporated it right into our company name - LUS stands for Love Ur Self. Every time you see it on one of your bottles, you'll be reminded to love yourself a little more each day.

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

We put a lot of love into developing our products, focusing on honesty, transparency, and effective ingredients that actually work, without any harmful nasties often found in beauty products. Our products are infused with nourishing nutrients like Moringa oil and Shea butter to repair, strengthen, moisturize and reduce breakage, leaving your curls soft, defined, and full of shine.

Curls aren't complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our All-in-One Styler is designed to help you let loose your luscious ringlets and springy spirals, repairing, hydrating and styling in one easy step. No stickiness, crunch, cast, or residue - just soft, beautifully enhanced natural curls.

Discover your curl type using our handy chart, and choose the customized hair care system that's made especially for you. Our products will help bring out your natural waves, curls, spirals, kinks, and coils each day, with no crunch, cast, or stickiness.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and that's why we created these products to help bring out the best in your unique curls.

Our products are clean, vegan, and cruelty-free, so you can rest assured they are suitable for sensitive skin. We believe in quality over quantity, and we're dedicated to providing you with the best curl care experience possible.

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