Curl Kit for Curly Hair with Irish Sea Moss, Aloe Vera & Shea Butter

Love Ur Self: Our Mission to Celebrate Your Unique Beauty

Curls are not complicated. LUS Brands is here to take the guesswork out of your wash day routine, helping you enjoy healthy, beautiful hair with our simplified curl care systems. Our mission is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through.

Curl Cult Faves

At LUS, we believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

Clean, Quality Curl Care

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

The Ultra-Defining Curl Kit

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. Customized for different curl types, this kit is designed to bring out the best in your natural waves, curls, kinks, and coils. No crunch, no flakes, no residue.

Discover Your Curl Type

Just starting your curl journey or simply need a refresher? Use our curl type chart, based on the Andre Walker Hair Typing System, to discover your unique curl pattern. Other factors like porosity, thickness, density, and damage can also impact your overall hair texture.

Choose Your Curl Routine

Ultra-Defining Curl Kit: Adds volume, definition, and bounce 3-Step System: Cleanses, conditions, and styles Irish Sea Moss Gel: Adds definition, hold, and shine Deep Condition & Repair: Fights dryness, damage, and frizz

Clean, Vegan, Cruelty-Free

Our curly hair products are never tested on animals. They're also gluten-free, and dermatologist-tested and approved, so you can rest assured that they are hypoallergenic and non-irritating, suitable for sensitive skin.

Love It, or It's On Us

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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